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Management Research: Applying the Principles, by Susan Rose, Nigel Spinks, Ana Isabel Canhoto
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For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings.
Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills.
The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.
- Sales Rank: #2837759 in Books
- Published on: 2014-07-31
- Original language: English
- Number of items: 1
- Dimensions: 1.20" h x 6.70" w x 9.50" l, .0 pounds
- Binding: Paperback
- 440 pages
Review
‘This text provides a rich resource for both students and practitioners studying, interested in or simply looking for a must-have book on the topic to have on the shelf. It provides rigorous theory with applications.’ - Douglas West, Professor of Marketing, King's College London, UK
‘The undertaking of a research project in business and management can be a daunting challenge for anyone. Rose, Spinks and Canhoto have created a very important resource and navigational guide for this often challenging journey. This textbook has achieved a fine balance between practical methods and conceptual frameworks, invaluable for both students and professionals alike.’ – Yiming Tang, Macquarie Graduate School of Management, Sydney, Australia.
This book is both intellectually soundly based and practical in approach. It sets out how management research can be undertaken without ever descending to being only a research methods primer. I wish it had been available when I did my own PhD. It would have saved me a lot of time! It avoids the risk of getting lost in the technicalities of contending research ‘schools of thought’ but provides the new researcher a compelling insight into alternative ways of ‘doing research’. – Professor Colin Carnall, Cass Business School, City University, UK
‘At last, a practical, step-by-step guide for postgraduate students on how to conduct a successful research project. As you would expect from this highly expert team, it ensures that projects are both rigorous and relevant to practice. An essential companion.’ - Hugh Wilson, Professor of Strategic Marketing, Cranfield School of Management, UK
About the Author
Susan Rose is an Associate Professor in Marketing Management at Henley Business School, the University of Reading, UK
Nigel Spinks is a Lecturer at Henley Business School, the University of Reading, UK
Ana Isabel Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK
Most helpful customer reviews
0 of 0 people found the following review helpful.
Practical and accessible...
By RoR
Arguablly this is the best book I have read on what most students consider to be a convoluted topic. As a post grad researcher, I was struggling to navigate through understanding, and appropriately applying research designs with their associated methods. This book is practically structured, and accessible. The book contains comprehensive content, which is well referenced, so the reader can further explore topics. I initially came across the book in my school library. Having reviewed it for a while, I didn't want to return it, hence I placed an order via Amazon. In my mind, this is worth every cent.
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