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Digital Marketing For Dummies, by Ryan Deiss, Russ Henneberry
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Does your digital marketing pack a punch?
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.
What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.
- Develop an individually tailored digital marketing campaign
- Offer an effective lead magnet to convert visitors
- Keep your audience invested in your brand, products, and services
- Create a return path with frequent and strategic communication with your customers
If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
- Sales Rank: #20603 in Books
- Published on: 2017-01-17
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.00" w x 7.30" l, .0 pounds
- Binding: Paperback
- 360 pages
From the Back Cover
- Leverage Google® and Facebook® to grow your brand
- Automate your lead generation, sales and follow-up activities
- Access downloadable tools that put ideas into action
Marketing has gone digital. Have you?
Businesses used to rely on Yellow Pages, newspaper, and radio ads to drive new leads and customers through their doors. Those days are long gone. Companies today must navigate constantly-changing digital search and social channels such as Google, Facebook, YouTube, and even email and mobile to both acquire and communicate with customers. How can you keep up? Written for marketers and business owners, this book is sure to give you the competitive advantage you need.
Inside…
- Generate free, organic traffic
- Acquire new leads and customers
- Craft landing pages that convert
- Build and monetize your email list
- Get "social" with your customers
- Buy online ads like a pro
- Master search marketing
- Track and measure key metrics
About the Author
Ryan Deiss is Founder/CEO of DigitalMarketer.com. His pioneering digital marketing strategies have been directly responsible for hundreds of millions of dollars in online sales. Russ Henneberry is Director of Editorial at DigitalMarketer.com. His team generates thousands of leads and sales per month by executing "full funnel" content strategies.
Most helpful customer reviews
17 of 17 people found the following review helpful.
This detailed guide to digital marketing will give you the competitive advantage you need.
By Graham English
Guess who knows digital marketing better than anybody? That's right. It's Digital Marketer. Guess who's most qualified to teach digital marketing. Yep. Same answer. Digital Marketer has been responsible for massive business growth for me and many of my friends and peers. I highly recommend this book to help you master marketing online. Ryan Deiss and Russ Henneberry did a fantastic job!
14 of 15 people found the following review helpful.
Never Take Advice From Someone Who Doesn’t Have Skin In The Game...
By Salvatore M. Buscemi
Deiss and Henneberry have successfully been able to have articulated – in a sequence – a complicated business with a lot of moving pieces into a how to manual that even most inexperienced and technologically unsophisticated can understand.
The book has tens of millions of dollars’ worth of R&D as it is essentially the same operating manual Deiss & Co has used to build his massive Digital Marketer enterprise. That is a lot of power to pack into a $29 book which shouldn’t be underestimated.
Therefore there is no theory as compare to other similar books; Digital Marketing for Dummies contains pure results-driven content. A must read for anyone even thinking about starting a small business to scaling and buying media on the larger social networks.
As of the time of this writing, I’ve purchased 14 copies – one for each employee in one of my businesses as required reading and onboarding.
5 of 5 people found the following review helpful.
It Ain't "Astrological Love" but it's definately "Alright Alright Alright"!
By Michael King
Ryan Deiss and Russ "Wooderson" Henneberry have served up yet another delicious "all you can eat buffet" of marketing knowledge bombs.
For me, what I have found most impressive about Ryan (besides his self deprecating humor and unbridled love affair of piano key ties) is how passionate he and his team at DM are at not only applying all that they teach, but how transparent they are with sharing their results and data.
My two biggest takeaways for me with this book are:
1. The importance of understanding your client Avatars and then using it to craft your ideal Customer Journey
2. Pixeling and Retargeting: How to creating the right offers to the right person at the right time (lead magnets, funnels, ads etc) and then listening to what the data is telling you to optimize (the data is always the boss). Love the "traffic store" analogy too
Highly recommend this book and if you like what you see, be sure to check out their DM Lab Facebook group. Learning this knowledge is great, don't get me wrong, but the best thing you can do is to surround yourself around people of like mind who are applying these concepts.
From my own experience I can tell you that using these concepts has tripled my income this year and more importantly, I feel profoundly more confident in my marketing skills. My daughters still think I am a goofball, but that's a different story.
Buy this book but more importantly, apply at least one idea as quickly as you can. And then another. And another.
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